National Geographic Society

Shannon Hebert
Shannon works closely with internal NGS production, media and product divisions, as well as outside studio partners, Hebert has developed integrated marketing campaigns that leverage National Geographic's vast media and outreach assets to successfully launch entertainment franchises including March of the Penguins, Sea Monsters: A Prehistoric Adventure, and Mama Mirabelle's Home Movies, as well as several prime-time specials on PBS.

Prior to joining National Geographic, Hebert was regional vice president of marketing and sales for Feld Entertainment, producers of Ringling Bros. and Barnum & Bailey Circus and Disney on Ice. In this position she oversaw all marketing and sales efforts for Feld Entertainment's touring properties throughout western United States and Canada. Hebert also served as a director of marketing for Radio City Entertainment.

Hebert graduated magna cum laude from Loyola University in New Orleans, where she received her Bachelor of Arts and Sciences in broadcast journalism. She lives in the Washington, D.C., area.

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Lisa Bowers
Lisa’s team is responsible for procuring partnerships and sponsorships for National Geographic Films, national Geographic Television, and National Geographic Kids Entertainment and works with National Geographic’s cross-platform partners to develop integrated programs.
Lisa has over 17 hears of sales and marketing experience working with the world’s leading brands. She is luck to be in a position in which she can both create and market partnerships using the unique and vast National Geographic assets and manage client relationships once they have become partners with NGE. Prior to joining National Geographic in 2006, Lisa ran her own company Smoothsailing Marketing, for which National Geographic and other content providers were the major clients.
Lisa’s love of helping identify the right kinds of programs and properties for advertisers of all sizes stems from her in-depth knowledge of both the media/content side and the brad perspective. At AOL Time Warner, Lisa built the Popular Science brand through television affiliations, the internet, educational initiatives, direct mail and events. As an account direction at Thirteen WNET, she successfully executed PBS’ fir multimedia partnership with TIME magazine and pitched and executed programs to extend the station’s largest sponsorships.
Before Thirteen WNET, Lisa was a brand manager at Nabisco and Revlon. Lisa managed Revlon’s eye category product category, and receiving an industry award for best product launch. At Nabisco, Lisa launched new food products and extensions and managed the Fleischmann’s margarine brad.
Her ability to communicate the ROI and reach of NGE properties was developed in her first career after college in the management-training program at manufacturers Hanover (now JP Morgan Chase) and at the infamous Drexel Burnham. Lisa received her BS in Finance at the University of Virginia, and her MBA from the Anderson School of Management at UCLA.v

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Jeff Dow
Jeff joined National Geographic Entertainment after 7+ years in the sports and entertainment world. Currently Jeff works with our corporate partners implementing integrated multi-platform initiatives. In addition to managing client relationships, Jeff supports our sales team by creating marketing materials and presentation decks. His ability to work all platforms and entities within National Geographic ensures that our partners’ programs are seamless from beginning to end and are successes at every level.
Prior to working with National Geographic, Jeff most recently was involved in partnership marketing and event marketing for the NHL Florida Panthers and Carolina Hurricanes organizations, at which he was responsible for relationships with major sponsors. His responsibilities included managing the day to day communications with the partners and the team, and developing and managing successful campaigns for companies such as Anheuser-Busch, UPS, Lexus, GEICO to name a few.
Currently Jeff works with our corporate partners implementing integrated multi-platform initiatives. Working with the partners directly enables Jeff to ensure that a successful program is run from beginning to end.
Jeff resides in Ellicott City, MD with his wife Gabrielle and 2-year old daughter Danielle.

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Alaina Appleman
Alaina Appleman is Marketing Coordinator supporting marketing strategy and implementation for National Geographic Entertainment, including campaigns for Films, Cinema Ventures, Kids Programming, Television and Gaming properties.
Alaina works with divisions across National Geographic to build integrated campaigns that successfully launch and sustain entertainment franchises. In addition, she supports the consumer marketing execution of the franchises to compliment the integrated campaigns. Previous campaigns have included U2 3D, Sea Monsters, Arctic Tale and Mama Mirabelle.
Prior to joining National Geographic, Alaina was an ad-sales manager at Families Only, a DC area publication, as well as various positions on Capitol Hill.
Alaina graduated magna cum laude from American University in Washington, DC where she received her Bachelors of Science in Business Administration specializing in marketing and international management.

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